Since 2021
With artificial intelligence, we accelerate digital personalisation for eyewear companies.
With our AI Digital stylist, STYLE PTTRNS, opticians, brands, and eyewear retailers can recommend frames that match the customers facial features and personalities. An AI Digital stylist, seamlessly integrated into the omni-channel shopping experience. We’ve helped increase conversion by 3 to 8 times across online and in-store solution applications.
Why guided shopping for eyewear?
Buying eyewear isn’t easy.
Most customers don’t know where to start and find it difficult to find their way through the collections. Especially online, where there is much to scroll through, trying them out is challenging.
In the end, finding eyewear is about style, brand sensitivity, trend, how you look, your personality, and how glasses make you look and feel.
Choice overload and a lack of confidence create exhausting experiences instead of memorable ones. There is a huge opportunity for (digital) customer engagement and new shopping experiences.
Artificial intelligence and computer vision technologies help in understanding customer desires and eyewear aesthetics, and bringing them together while learning along the way.
We help customers discover their style.
Our timeline
2019
Establishment of PTTRNS.ai with a focus on accelerating digital personalisation in the apparel industry.
2021
Launch of STYLE PTTRNS AI Digital stylist for eyewear. It premiered at Silmo and was first introduced at Hans Anders.
2022
Launch of kiosk version and easy integration with Fittingbox as a 3rd party VTO enabled for our clients to optimise the customer journey.
2023
Launch of the sunglasses version of STYLE PTTRNS AI digital stylist and stand-alone 2D Virtual try on.